AI Policy

Many clients ask if I use AI tools when writing marketing copy. And, if so, how.

Here is my policy.

I specialize in writing original and effective copy. To accomplish this, I maintain the role of primary writer, doing the important thinking, strategizing, and wordsmithing myself, especially when composing an initial draft.

However, I DO use AI as my ‘writer’s assistant.” For example, I might get an AI to:

• Transcribe an interview.

• Assist in creating detailed outlines.

• Summarize an article, webpage, or video.

• Research a topic and find reputable sources.

• Provide insights into a target market (i.e., what motivates them to buy).

• Generate ideas for creative concepts or content topics.

• Come up with fresh examples, scenarios, stories, analogies, metaphors, turns of phrases, etc., to use in copy.

• Review a draft and recommend edits and improvements.

• Proofread for typos, grammar, and other errors.

• Play the role of your customer and tell me how persuasive the copy is from that POV (the next best thing to testing live copy!).

NOTE: If you provide me with information that is a trade secret or otherwise confidential, I will never include it in an AI without your approval.

Bottom line: Regardless of how I use AI tools, my work for you will always be original and leverage my many years of experience in writing engaging and responsive copy.