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AMN Healthcare - Nursing
This four-part email series was created for AMN Healthcare. AMN is a healthcare staffing agency, and this particular series was created for nursing applicants that abandoned their journey after starting the process.
I created email series for all AMN Healthcare segments—nursing, Allied Health, School Healthcare, and Physicians. The physician series is broken out by specialty, i.e., Emergency Physicians, OB/GYN, Oncology, or other specialty.
Emails were sent over a period of 20-28 days, depending on specialty. We encouraged applicants to complete the process using the AMN Passport app. Nursing, Allied and School Healthcare email open rates went up an average of 10%, while completed applications increased 6%. App downloads increased 15%.
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