Landing Pages

A landing page is designed to capture the attention of visitors and encourage them to take a specific path of action. This series of landing pages introduced customers to Zales Create Your Own program Custom Engagement & Wedding and Personalized Jewelry journeys, explained the differences between them, and gave them separate pathways to continue their search.

Create Your Own Jewelry LP

There are a number of ways to create unique jewelry - personalize a ready made piece, us a design tool to select certain elements to create a custom look, or create a totally one-of-a-kind jewelry design from scratch with help from a jeweller.

The Create Your Own landing page was designed to help customers decide which journey they wanted to take. Once this page was implemented, we discovered they appreciated the clarity it provided and that they were able to go about creating the perfect look for themselves - or someone they loved - on the path right for their journey.

Custom Engagement and Wedding LP

Part of the Create Your Own journey, this Custom Engagement and Wedding Rings landing page was the place to start for all things custom wedding.

The page gives the customer multiple options for creating a custom engagement ring - using our proprietary online design tool, or two other branded configurators from Vera Wang and Enchanted Disney.

Additional options included the Vera Wang Home Try-On package, along with custom gemstone engagement rings and custom wedding bands.

The bottom section of the page features educational links for the bridal consumer, including learning about the 4Cs, diamond shapes and ring sizing.

Personalized Fashion Jewelry LP

Part of the Create Your Own journey, this Personalized Fashion Jewelry landing page was the place to start for all things fashion and gifting.

The page gives the customer multiple options for creating a piece of personalized fashion jewelry, like a name necklace, mother and family jewelry, photo jewelry and more. Unlike Custom jewelry, Personalized jewelry utilizes an already designed piece of base jewelry that the customer can personalize with birthstones or gemstones, photographs, engraving and more.

Gordons Jewelers Site Closure

Landing page advising customers of the GordonsJewelers.com website closure and referring them to Zales.com, along with all the benefits that encompasses.