Gift Guides
Gift guides are some of the most powerful tools a retailer can utilize. During the holidays and other important periods throughout the year, gift guides showcase products, inspire shoppers, and help keep the brand top of mind.
Peoples Mother's Day Gift Guide
Celebrating the fact that Mom is Everything and More, this gift guide highlighted the most-wanted gifts for Mom's Big Day. We focused on the types of Mom's our research indicated loved jewellery - Classic Moms, Trendy Moms and New Moms. But we didn't forget Grandma! And we included a Gift Finder Quiz to help those undecided how to find the perfect gift, and a selection of personalized mother and family jewelry - perennially popular sellers for the Mother's Day season.
Zales Valentine's Day Gift Guide
Valentine's Day is the second biggest holiday for jewelers after Christmas, so it goes without saying that Zales VDay Gift Guide had to have something for everyone. From budget-friendly gifts to luxury styles for those wanting something over-the-top, we created a guide suitable for every shopper.
Of course we included shopping guides for men, women and even best friends (Galentine's Day is a real thing!), but also offered up a Gift Quiz for this unsure about what to get the one they loved and articles to help them along their journey.
Zales Graduation Gift Guide
When it comes to celebrations, a graduation is a big one! The Zales Graduation Gift Guide featured all kinds of jewelry styles celebrating this milestone moment - whether it was high school, college or beyond.
The guide included designs that commemmorated the big day, but also styles that took the recipent on to the next level - career. From classic diamond earrings to stylish chains and fashion bracelets to the traditional gold watch, a grad gift from Zales was always a welcome surprise.