Style Guide/Look Book
Zales Jewelers maintains a quarterly edit called the Zales Style Studio. This online guide highlights the current jewelry trends and is optimized for SEO/EEAT. I've also included the Bridal Lookbook, which includes designer and branded bridal collections carried by the Signet U.S. logos. It's a beautiful piece, and one I was proud to contribute to.
Zales Style Studio
The Zales Style Studio is a quarterly edit of the latest looks and trends in jewelry at Zales. Focus was on fashion and bridal jewelry trends, and included styles for men and women, as well as gender-neutral designs, and positions Zales as the style authority for all things jewelry.
Bridal Look Book 2019
The Bridal Look Book covers bridal collections carried by the Kay, Jared and Zales Signet brands.
Each branded or designer collection was given plenty of storytelling space, and these narratives, paired with the beautiful photography, artwork and design, made this look book one of my proudest collaborations.