Audio and Radio
Radio and audio ads are a powerful marketing tool for reaching a wide audience - and they are highly cost-effective compared to other forms of advertising. These ads ran on terrestrial radio as well as Spotify and other streaming platforms, adding incremental revenue and increasing Zales reach to a larger audience. Spanish language versions of these ads ran simultaneously for the Hispanic market.
Diamonds Are A Mom's Best Friend
This 0:30 audio ad played on Spotify and other audio platforms during our Mother's Day 2023 campaign period. The ad reminded listeners that diamonds ARE a Mom's best friend, and they could find excellent deals on diamond jewelry at their local Zales store or online.
Valentine's Day - Think Inside the Box
While a lot of retailers were encouraging potential customers to "Think outside the box" for their Valentine's Day gifts, Zales took the opposite approach. Knowing you can never go wrong with jewelry as a VDay gift, this 0:30 audio spot reminded customers that the bests gifts come from Zales, and that they could count on Zales great customer service, buy online, pick up in store options, free shipping and more.
You've Found the One, Now Find the Ring
There's a reason Zales is known as The Diamond Store. When it comes to diamond engagement rings (and gemstone too!), you can count on Zales. This evergreen 0:30 radio ad reminded shoppers that Zales has what they're looking for - from classic solitaires and halos to exclusive designer styles from Vera Wang and Enchanted Disney. It informed shoppers that Zales has Jewelry Experts available to help in-store or online, and to browse our expanded selection of rings online. And we didn't forget the financing offers! There's a lot of great info packed into 30 seconds!
