Online Portfolio
Welcome to my online portfolio! Here you will find a selection of some of my recent work. From landing pages to articles, social media to radio/audio, style guides and look books, I have a diverse range of copywriting and copy editing skills that I am excited to showcase.
Each project has been carefully selected to highlight my creativity and attention to detail. Whether you are a potential employer or simply curious about my work, I invite you to explore the various sections of my portfolio. I am confident that it will provide you with a comprehensive overview of my abilities and passion for what I do.
Landing Pages
Creating landing pages for our brands is an essential task that requires careful planning and attention to detail. These pages serve as the first point of contact for potential customers, so it is crucial to make a strong first impression. The design should be visually appealing and user-friendly, and the content compelling and persuasive, highlighting the unique selling points of the products or services offered.
Gift Guides
Social Media
Social media platforms like Facebook, Instagram, TikTok, and Pinterest provide an excellent opportunity for businesses to connect with their target audience and establish a strong online presence. In today's digital age, leveraging these social media platforms has become crucial for businesses to stay relevant, build brand loyalty, and drive sales. My team and I, along with our Social Media Business Partners, created visually stunning posts and videos with clever and informative copy designed to grow our audience and increase clicks and sales.
Zales Style Studio is an quarterly edit of the latest in fashion and bridal jewelry trends. Each quarter, we scour the fashion mags and consult the trend gurus to find out what's new and hot in jewelry. The Style Studio is shoppable inspiration that helps customers find the look they didn't know they were looking for.
I have also included an overall Signet brands Bridal Look Book I had the opportunity to work on in 2019, simply because it's beautiful and I'm so proud of it.
Articles
Well-crafted articles while shopping online serve as a chance to demonstrate expertise as the jewelry authority and enhance industry knowledge. They also aid in SEO/EEAT, improving search rankings and attracting organic traffic. Increased visibility leads to more time spent on the website, boosting conversion rates. Signet brands uses informative, engaging articles to create meaningful connections with customers and establish themselves as a reputable, customer-oriented brand in a competitive market.
Style Guide/Look Book
Audio and Radio
Advertising on local radio and platforms like Spotify and Pandora allowed the Zales brand to tap into a large and diverse audience. Radio reaches people in their cars, at work, and at home, providing a constant and widespread presence that can significantly increase brand awareness. Moreover, with a well-crafted radio ad can effectively convey the unique features and benefits of shopping with Zales, including in-store offerings, rewards and incentives and even financing options.
All of the Signet brands knows that gift guides are important to their customers. Gift guides are essential tools to help shoppers navigate through the vast options available tofind the perfect gift for their loved ones.
By offering well-curated gift guides, based on data-driven insights, Signet simplifies the shopping experience and provides valuable recommendations based on different occasions, styles, and budgets.
Concepting
One of my favorite things to do is creative and copy concepting. This is the process of generating and developing unique, innovative ideas to address a specific problem or to create something new, whether it's a new product or collection, a service or a new partnership or collaboration - even a potential 'holiday.' Creative concepting is a crucial step in creative and marketing, as it sets the foundation for the entire project's execution.
Concepting is the a lot like like mining for gold. Because it's iterative, there will always be nuggets found here and there until the idea is thoroughly refined. But ultimately, the effectiveness of a concept is determined by how well it resonates with the target audience and achieves the intended goals.
Contact
Want to talk about a project? You can easiliy get in touch with me!